Disney has revealed the celebratory merchandise lineup for Disneyland’s 70th Anniversary, which includes several different product lines, throwback souvenirs from the Disney Vault, and even an interactive in-park experience that strikes us as very Tokyo-esque. Here are full details, plus photos and our commentary.
Beginning May 16, 2025, and running through Summer 2026, Disneyland Resort will host its 70th anniversary celebration where guests of all ages can celebrate happy while honoring seven decades of Disneyland. You’ll get to “celebrate happy” with limited-time entertainment, colorful décor, themed food & beverages, and so much more!
One of those “and so much more” things is merchandise. No Disney anniversary celebration is complete without souvenirs, so let’s jump right into four all-new collections and even more that are sure to delight. And this is just the beginning! In addition to these collections, there will be new drops arriving throughout the year-long Disneyland 70th Anniversary celebration.
Kicking off this reveal is the Celebration Collection. This collection features the classic Disney Parks style fans know and love mixed with fun colors, new character art, and designs of iconic Disneyland Resort attractions. Also coming to this collection are fan-favorite collaborations with Loungefly and Dooney & Bourke.
With items available for kids, adults, and the ‘kidults’, you’ll ‘paint the night’ in this collection which has everything from apparel to accessories, the debut of all-new bubble wands with interchangeable character hats and beyond. Just like Mickey and Friends, these new bubble wands are full of personality as each character head brings a different light and sound effect to life!
Here’s a preview of the Disneyland 70th Anniversary Celebration Collection:
Inspired by Sleeping Beauty Castle at Disneyland park comes the Castle Collection, and as its name suggests it’s fit for royalty. In this collection you can find beautiful, pixie dust filled apparel and accessories, including Disneyland Resort 70th Anniversary jewelry by Rebecca Hook.
Here are a couple of these items:
Fans of vintage Disneyland and Mickey Mouse, this one’s for you! The Vault Collection celebrates the early eras of Disneyland park with nostalgically designed merchandise. This collection will have different chapters, with various releases occurring throughout the Disneyland Resort 70th anniversary celebration.
The first chapter of the Vault Collection, named the Replica Chapter, contains retro-inspired apparel and accessories, while the second, Mickey Mouse & Maps Chapter, is dedicated to the wonder and fun of Disneyland park maps.
Here’s stuff from the Vault:
Rounding out the souvenir selection is the Disneyland Resort 70th Anniversary Walt Disney Nostalgia Collection, honoring the man who started it all: Walt Disney.
This collection features famed Disneyland quotes from Walt Disney while celebrating the heritage of Disneyland Resort. Collectibles within this collection are even similar to what one could’ve found on Walt’s desk.
Here’s the Walt Disney Nostalgia Collection sneak peek:
There’s also jewelry and accessory items for this collection from Bulova and Pandora. Below is a sneak peek of two items – the Disneyland Resort 70th Anniversary Collectible Pocket Watch by Bulova and the Disneyland 70th Anniversary Castle Dangle Charm by Pandora.
Specially designed for the 70th anniversary, the gold-plated pocket watch by Bulova features the iconic Disneyland castle, quartz technology, and a gold-tone stainless steel chain, all presented in an elegant black gift box. And available at select locations throughout Disneyland Resort will be all-new Pandora bracelet charms inspired by Sleeping Beauty Castle, the Disneyland logo, and Tinker Bell.
In terms of commentary about this stuff, I don’t have a whole lot to say. Merchandise isn’t really my thing, nor is fashion. Which is patently obvious if you’ve ever seen a photo of me. What I do know is that several of these collections–Vault, Castle and Celebration–are identical to those from Walt Disney World’s 50th Anniversary.
There’s also a lot of overlap in terms of specific designs. Disney seems to have ditched the Luxe Collection, a smart move given that a lot of those “upscale” and pricey pieces ended up at the not-so-luxurious Character Warehouse Outlet for pennies on the dollar after the anniversary was over (still not cheap enough for me–I don’t think pricing was the primary issue with those products). A lot of other 50th stuff also ended up being deeply discounted, but that was more due to supply chain issues and the inventory not arriving on shelves until closer to the anniversary ending than its start.
That problem probably won’t repeat itself with the Disneyland 70th Anniversary merchandise. We’ve already started to see stuff show up on shelves and it’s, uh, really something. Sometimes I wonder whether Disney merchandise’s target audience is people who are colorblind. Again, I’m not the best judge; my “style” is plain polos. But this merchandise is very vibrant and very loud. Cool for those who can pull it off, I guess, but that most definitely isn’t me! I’m hoping there are a few tasteful designs in the Vault or Walt Disney Nostalgia collections.
For those looking for an all-new interactive experience created just for the 70th Celebration, guests can ‘unlock the magic’ within each of Disneyland’s nine lands with the Key to Disneyland! With the Key to Disneyland, guests can embark on an adventure and activate special features while visiting 70th Anniversary lock stations in each land of Disneyland park.
Find a 70th Celebration Key to Disneyland lock station in each of these locations:
- Disneyland Fire Station on Main Street, U.S.A.
- Aladdin’s Lamp inside Adventureland Bazaar in Adventureland
- In New Orleans Square
- Outside of Pooh Corner in Bayou Country
- Across from Star Wars: Rise of the Resistance in Star Wars: Galaxy’s Edge
- Wilderness Expeditions and Delivery Service Wagon (near the entrance to Star Wars Galaxy’s Edge) in Frontierland
- Across from Roger Rabbit’s Car Toon Spin in Mickey’s Toontown
- Fantasy Faire in Fantasyland
- Near the exit of Buzz Lightyear Astro Blasters in Tomorrowland
Once all nine lands are “unlocked,” the key will reveal 1 of 9 hidden commemorative keepsake pins inside – talk about magic! Best part, the key saves your progress allowing you to unlock lands at your leisure over the course of the 70th anniversary celebration — all in one day or spread throughout your visit.
This reminds me a lot of “portals” that Tokyo Disneyland and DisneySea have done for past anniversaries. These have been elaborate statues or kiosks (pictured above and below) located around the park that interact with special pieces of merchandise–usually a wand or Mickey-shaped device, with light-up effects and so forth.
It’s interesting–but unsurprising–that Disneyland went this route as opposed to making it a MagicBand+ feature as Walt Disney World did with its 50th Anniversary statues. Perhaps Disney is finally realizing that they can’t make fetch happen, and wants something that’ll actually sell to Disneyland locals.
Collectors of Disneyland merchandise will also find happiness with the Disneyland Resort 70th Medallion Collection. Available for purchase throughout Disneyland Resort as individuals or in bundles of four, the two-sided medallions feature park icons, attractions, characters and more. Fans can expect 70 new designs, including specialty releases and varying styles throughout the 70th celebration while supplies last.
Ultimately, it looks like there will be something for everyone with the Disneyland 70th Anniversary merchandise collections. I’d hazard a guess that 90% of this stuff won’t be to my personal tastes, which is absolutely understandable since middle age dudes who wear boring polos are probably not the target audience.
I rarely buy merchandise and that trend won’t change even if there’s a lot that I end up liking here. The only other “note” I’ll offer on this is that I hope the Vault and Nostalgia collections drop the “resort.” This is not the 70th Anniversary of Disneyland Resort. It’s the 70th Anniversary of Disneyland, Walt Disney’s original magic kingdom.
Planning a Southern California vacation? For park admission deals, read Tips for Saving Money on Disneyland Tickets. Learn about on-site and off-site hotels in our Anaheim Hotel Reviews & Rankings. For where to eat, check out our Disneyland Restaurant Reviews. For unique ideas of things that’ll improve your trip, check out What to Pack for Disney. For comprehensive advice, consult our Disneyland Vacation Planning Guide. Finally, for guides beyond Disney, check out our Southern California Itineraries for day trips to Los Angeles, Laguna Beach, and many other SoCal cities!
Your Thoughts
What do you think of these merchandise lines? Have any favorites? Are you looking forward to the Disneyland 70th Anniversary celebration? Do you agree or disagree with our assessment on these souvenirs ‘n’ stuff? Any questions? Hearing your feedback—even when you disagree with us—is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!