At a recent PATA forum, Mugdha Sinha, Director General, Ministry of Tourism, GoI, delivered a compelling message to the country’s travel trade. She emphasised to empower Indian tour operators, convert global partners into India ambassadors and think beyond destinations by thinking of markets. Sinha called on tourism associations to offer consistent, high-quality training to equip Indian tour operators with deeper knowledge of their own country. “It is not just about showcasing India. It is about understanding it well enough to package it meaningfully,” she said.