Australian media and marketing publication Mumbrella, now part of The Intermedia Group, is set to host the Mumbrella Travel Marketing Summit and Awards on August 28, 2025 at Crown Sydney.
Intrepid Travel, the South Australian Tourism Commission and Publicis Groupe’s sustainability consultancy, Salterbaxter are among the firms confirmed to participate, as well as a guest speaker from Abu Dhabi’s Department of Culture and Tourism, Sector Marketing Director, Emma Campbell.
Campbell will delve into the strategies that encourage visitors to explore beyond the main attractions, and how her team expanded its marketing efforts from 12 to 27 global markets.
After a three-year process crafting and strategising over their new brand platform, South Australian Tourism Commission’s Erik de Roos and Marianthi Livaditis will present ‘You Don’t Make Friends with Salad’, revealing how their ‘place branding’ initiatives help visitors connect with the state on a deeper level.
Intrepid Travel’s Sara King and Stu Wragg from Publicis Groupe’s Salterbaxter, also join the summit for a candid conversation about greenwashing and what it means for Australian brands.
The Mumbrella Travel Marketing Awards return with 13 categories to choose from spanning campaigns, social, publications, partnerships, and PR. The first entries are due by June 13, 2025.
Last year’s big winners included Enthral, who won PR Agency of the Year, while Crystalbrook Collection Hotels & Resorts took home the Marketing Team of the Year award. We Are Explorers won Publication of the Year, and Flight Centre Travel Group won in the Social Idea of the Year category.
The Mumbrella Travel Marketing Summit and Awards will be held at the Crown Sydney. Earlybird tickets are now available.