Turkey, renowned for its striking scenery, deep history, and dynamic culture, is experiencing an unprecedented dip in Indian tourists stemming from rising geopolitical friction. After Turkey voiced support for Pakistan in the India-Pakistan conflict, Indian travelers and businesses initiated a significant boycott of Turkish firms, resulting in a marked decrease in travel bookings.
As of May 2025, this article examines the boycott’s effects, its ramifications for Turkey’s tourism sector, and actions taken to lessen the impact.
A Sharp Decline in Indian Tourism
Turkey has recently hosted around 250,000 to 300,000 Indian tourists each year, attracted to cities like Istanbul, Antalya, and Bodrum by their fusion of opulence, culture, and natural splendor. However, following Turkey’s pro-Pakistan statements, Indian tourists have responded with a boycott, leading to a reported 300% plunge in summer travel reservations. Nearly 200,000 Indian tourists have cancelled their trips, notably including several high-end wedding reservations by Indian billionaires at top Turkish locations.
The boycott picked up steam after India revoked Çelebi’s security clearance—a Turkish company operating at nine Indian airports—further stressing bilateral relations. Indian business executives and prominent figures have increasingly advocated for avoiding Turkish companies, impacting both tourism and broader economic connections.
Economic Impact on Turkey’ Tourism Sector
The absence of Indian tourists, known for “luxury spending,” presents a major hurdle for Turkey’s tourism sector, which relies greatly on affluent tourists. Indian tourists favor high-end hotels, unique adventures, and extravagant events, like destination weddings at Turkish coastal resorts. The cancellation of tens of thousands of advanced bookings has left hotels, tour operators, and local businesses struggling.
While some reports hint at Pakistani tourists replacing cancelled bookings, experts point to a contrast in spending habits. Indian tourists usually contribute to the luxury market, but Pakistani visitors may not spend as much, potentially causing a revenue decline in Turkey’s tourism sector.
Efforts to Offset the Losses
To address the decline, Turkey aims to broaden its tourism base. Experts are positive about the rising interest among Chinese travelers, who are increasingly drawn to ’s cultural and historical sites. This change could compensate for the reduced Indian tourist numbers, yet it might need specific marketing efforts and customized deals to appeal to Chinese preferences.
Plus, the resilience of Turkey’s tourism sector, developed through many years of dealing with regional and global issues, is proving helpful. The nation is increasing the efforts to promote its attractions—from the old ruins of Ephesus to the lively bazaars of Istanbul—to draw in visitors from other areas like Europe, the Middle East, and Southeast Asia.
Broader Implications
The boycott shows the wider effects of geopolitical tensions on tourism—an industry prone to diplomatic conflicts. The lack of Indian tourists could have lasting implications for Turkey should relations remain strained. Indian travelers, once a rising group, might opt for alternate places such as Dubai, Greece, or Thailand, which provide similar upscale experiences.
The boycott highlights the power of public opinion and campaigns led by billionaires in impacting economic decisions on the Indian side. Nevertheless, it prompts queries about the long-term feasibility of these actions, since Indian travelers could miss Turkey’s distinctive offerings, spanning from its UNESCO World Heritage sites to its Mediterranean shoreline.