IHG Hotels and Resorts (IHG) has opened its 100th Voco hotel since it emerged on the international hotel scene seven years ago with its first opening on Australia’s Gold Coast.
Now the fastest growing brand within IHG’s Premium collection, Voco has experienced record development activity with properties in over 25 countries and a further 95 properties in the pipeline, with market entries in Türkiye, Malaysia and Jamaica expected over the next two years.
In Australasia, there are now five Voco hotels opened, with another five in the pipeline.
“The brand’s fast expansion to 100 hotels in less than seven years is a fantastic achievement,” said IHG Hotels and Resorts Managing Director, Australasia Pacific, Matt Tripolone.
“We want to create brands that our guests and owners love, and as a premium hotel brand, Voco is not only achieving consistently high guest satisfaction scores, but also perfectly placed to capture conversion opportunities enabling our owners to benefit from fast access to IHG’s global scale and enterprise platform.”
The upscale brand is recognised for a flexible approach to design and an operational framework suited to conversions, with each property reflecting its own individual charm.