Independent hotel operator Panache Hotel Group (PHG) has partnered with THSA Hotel Advisors on a strategic service agreement, signed at AHICE Fiji Islands Investment in Tourism Summit last week.
The collaboration brings together operational performance and strategic advisory expertise to support PHG’s growth and expansion into new markets.
PHG currently operates a portfolio of more than 300 keys across five Australian locations, including Mantra on Hay and Peppers Docklands, both recognised among the top three performing franchise hotels in the region at Accor’s 2025 Franchisee Event in Auckland.
THSA Hotel Advisors’ independent, advisory-led model provides insights across hotel contract negotiation, due diligence, deal structuring, site validation, and long-term business planning.
The agreement will provide PHG with access to THSA’s critical analysis, financial modelling and market intelligence to inform decision-making at PHG and aims to streamline acquisition and development strategies as the company seeks to double its portfolio by late 2026.
“We’re delighted to partner with Panache Hotel Group, a company whose values of innovation and excellence put them in a great position to excel in the market,” said THSA Hotel Advisors CEO, Ruwan Peiris.
“PHG’s dynamic growth plans and pioneering ‘lanchise’ model represent a unique value proposition.
“Together, we aim to drive meaningful impact and help it realise its bold ambitions – while strengthening the wider hospitality landscape across Australasia.”
Panache Hotel Group Vice President of Strategy and Development, Thomas John (TJ), described the service agreement as “a catalyst for our next phase of growth”.
“THSA’s depth of experience in complex transactions and their understanding of the regional market will be instrumental as we scale across Australia and New Zealand,” he said.
“Their support allows us to double down on what we do best: delivering superior returns for owners and remarkable experiences for guests.”
PHG focuses on revitalising underperforming assets through its proprietary “lanchise” model, alongside traditional hotel management agreements (HMAs), and has led several successful property turnarounds in recent years.
The group has also established a dedicated offshore support network across Australia, Malaysia, the Philippines and China, providing back-of-house capabilities to its Australian head office.