Five Ovolo hotels across Australia and Hong Kong will join the Wyndham hotel brand in the coming months, under a strategic partnership between Wyndham Hotels and Resorts and Ovolo Group.
Under the new deal, Ovolo Group will continue to own and manage the Ovolo brand while working exclusively with Wyndham on additional development opportunities throughout the Asia Pacific region.
“This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network,” said Wyndham Hotels and Resorts President of Asia Pacific, Joon Aun OOI.
“The future of travel isn’t about sameness—it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”
The partnership intends to leverage both Ovolo’s status as a boutique lifestyle brand, as well as Wyndham’s global reach and infrastructure.
“Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music and entertainment,” said Ovolo Group Chief of Staff, Shivang Jhunjhnuwala.
“Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience. Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA.
“Wyndham is a global leader in hotel franchising—with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different—an edge and energy that complements Wyndham’s presence in the upscale lifestyle market.”
The five existing Ovolo hotels, representing over 450 rooms, to join Wyndham’s global portfolio later this year, include Ovolo Central, a Wyndham Hotel (Hong Kong); Ovolo Nishi, a Wyndham Hotel (Canberra); Ovolo South Yarra, a Wyndham Hotel (Melbourne); Ovolo The Valley, a Wyndham Hotel (Brisbane); Ovolo Woolloomooloo, a Wyndham Hotel (Sydney).
Each property will be integrated into Wyndham’s sales, marketing and distribution platforms, and will participate in the Wyndham Rewards loyalty program, giving approximately 120 million enrolled members access to Ovolo’s lifestyle offerings.
The partnership comes amid booming consumer demand for experiential travel – a segment valued by McKinsey as a US$1 trillion opportunity globally, driven largely by younger travellers.
Wyndham has invested nearly $350 million in innovative technology since 2018, driving growth through its Wyndham Advantage marketing and distribution platform.