Accor hotels in Perth and regional Western Australia are on track to deliver their strongest years in recent memory, the group has announced ahead of the Western Australia Hotel Summit, hosted by HM Magazine, at Crown Perth on Wednesday August 27.
Accor, the largest hotel operator in Western Australia with 23 hotels across the state, says occupancy levels are well ahead of 2024.
In Perth, Accor’s 10 hotels across the city are currently holding 10% higher than last year for the remainder of 2025.
October and November are shaping up to be standout months with occupancy already 25% higher in October and 39% higher in November, fuelled by strong growth across leisure, corporate and group travel.
Sporting events are set to drive this surge in the fourth quarter, with The Bledisloe Cup Test on October 4 already driving hotel bookings 14% higher than last year, and the Ashes Test in late November delivering unprecedented demand. Across the Ashes period, bookings are tracking 57% higher on average, with Friday and Sunday nights up an extraordinary 61%.
“Perth is shaping up for one of its most dynamic years in over a decade, with the combination of international cricket, rugby, and growing corporate and leisure travel creating strong momentum,” said Accor Pacific Chief Operating Officer, Adrian Williams, who will be speaking at Wednesday’s event.
“The Ashes is proving to be a major catalyst, not just for match-day bookings but for extended stays, with visitors looking to explore everything the city and surrounding regions have to offer. Similarly, the Bledisloe Cup is providing a strong springboard for October demand across both corporate and leisure markets.”
Accor reports that regional Western Australia is also seeing its strongest outlook in over a decade, with occupancy running 11% above 2024 levels. Growth is especially pronounced in the final quarter, according to Accor, with October up 34%, November up 77%, and December soaring 88% year-on-year.
Accor anticipates a significant opportunity for further growth in WA, particularly in extended stay and lifestyle hotels.
“Extended stay is an increasingly important segment, especially in a state with such a strong resources and project-based workforce. Our The Sebel and Mantra hotels combine apartment-style living with hotel services, making them ideally suited to both corporate and leisure travellers,” said Williams.
“Lifestyle hotels are also reshaping expectations, and Perth is set to enhance its global credentials later this year with the opening of Hyde Perth, part of our Ennismore lifestyle entity. This will add even greater energy to a city already buzzing with cultural, sporting and business activity.
“Against the backdrop of cost-of-living pressures, the strength of demand across both Perth and regional Western Australia highlights the resilience of the State’s tourism and hospitality industry, and its growing global reputation as a must-visit destination.”