VANITY GROUP officially launches WAVES, a new era in hotel luxury. Designed exclusively for hotels, WAVES is a premium hairdryer collection that elevates the humble in-room essential with salon-quality performance, intelligent heat control, and a sleek, modern design crafted for the traveller of today.
Long considered an afterthought, the hotel hairdryer has remained synonymous with compromise — underpowered, outdated, and uninspiring. Recognising the opportunity to elevate this overlooked essential, VANITY GROUP has introduced WAVES, extending its legacy of delivering iconic, high-end guest experiences beyond bathroom essentials and into technology.
More than just a hairdryer, WAVES brings effortless luxury and performance into every stay, setting a new benchmark for in-room essentials.
Created to meet the demands of luxury hotels and the expectations of today’s discerning guests, WAVES launches with two signature models:
- WAVES AirLuxe – The ultra-luxe model in a sleek charcoal grey colourway. The AirLuxe model delivers a salon-worthy finish with high-speed drying and intelligent heat control.
- WAVES AirDay – The versatile all-rounder in a crisp silver to suit every style of guest room, designed to elevate any stay with its sleek design and reliable performance.
“At VANITY GROUP, we have always prided ourselves on elevating the guest experience, turning every day moments into memorable ones and WAVES is the next evolution of that,” said Naomi Rheinberger, Director Global Communications & Marketing Activations at VANITY GROUP. “The hairdryer is often a guest room touchpoint that is overlooked, but ultimately luxurious shampoo and conditioner should be paired with the perfecting styling tool to finish.”
With WAVES, VANITY GROUP continues its mission to redefine the guest experience. Effortlessly powerful, intuitively designed, WAVES is the new standard in hotel haircare, bringing salon-level styling right to the hotel room.