Choice Hotels Asia-Pac is looking to connect with basketball fans across Australia and New Zealand as the Official Hotel and Accommodation Partner of the National Basketball League (NBL) and its feeder league, NBL1.
Choice Hotels Asia-Pac Senior Director, Commercial and Revenue Management, Kari Hunter, said the partnership as a powerful way to connect fans, teams and partners alike to more than 7,500 hotels worldwide.
“We’re excited to be part of the NBL’s incredible growth story,” said Hunter.
“This partnership gives us a platform to showcase our hotel brands alongside elite athletes, 10 NBL teams and 76 NBL1 teams while also delivering tangible benefits to our franchisees through increased brand visibility, bookings and community engagement.
“Our Choice Sports Travel Program is a game-changer for NBL1 and community clubs, offering discounts off our best available rates for registered teams, and a rebate back to their clubs. It’s a practical fundraising tool that supports local sport while driving occupancy for our hotels.”
With the Choice Privileges loyalty program, fans and guests can earn points on every stay and redeem them for reward nights, airline miles and more.
“This isn’t just about putting our logo on the court, it’s about being part of the journey, from grassroots to elite, and helping basketball communities thrive across the region,” Hunter added.
Basketball is one of Australia’s highest team participation sports, with over 1.3 million players nationwide, according to the latest AusPlay data.
“The NBL is experiencing unprecedented growth, not just at the professional level, but in grassroots participation, especially among young players,” said NBL Chief Partnerships Officer, Shenae Beus.
“Partnering with Choice Hotels allows us to better support our teams, fans, families, and the wider basketball community by making travel to games and tournaments more convenient, comfortable and affordable. We’re thrilled to have them on board for NBL26 and beyond.
“This partnership means more people can get to more games, more often. It’s a win for everyone who loves the game.”
Choice Hotels says the NBL and NBL1’s connection to grassroots clubs and regional communities are values that align with its commitment to accessibility, community and unforgettable guest experiences.
Choice Hotels branding will be integrated across the NBL experience, from LED signage courtside to broadcast integration, digital activations, and exclusive player content, and supported by fan-focused campaigns to drive audiences to book Choice hotels.