Choice Hotels International is expanding its footprint across Australia and New Zealand with the addition of three properties to its growing.
The latest properties include Comfort Inn Robe on South Australia’s scenic Limestone Coast, Quality Apartments North Melbourne and Comfort Inn Sunset in Thames on New Zealand’s North Island.
“We’re delighted to welcome these new properties to our growing portfolio. It’s a strong endorsement of the Choice Hotels model when franchisees not only stay with us, but choose to grow with us,” said Choice Hotels Asia-Pac CEO Trent Fraser.
“It’s especially exciting to see this growth happening across both Australia and New Zealand, with new properties joining us in iconic regional towns as well as key city locations.
“Each hotel brings its own unique character and guest experience, adding to the strength and diversity of the Choice Hotels Asia-Pac family.”
Comfort Inn Sunset in Thames, positioned at the gateway to the Coromandel Peninsula in a historic town famed for its gold rush heritage, is the second property for franchisees Robert and Lisa Davy, who also own Quality Inn Acapulco Taupo.
“We’re thrilled to expand with Choice Hotels. Our relationship with Choice Hotels began as a way to strengthen the Quality Inn Acapulco business during a challenging time in the market, and it paid off, so we’re excited to have another property in the Choice Hotels network,” Robert said.
“With cost-of-living pressures influencing travel habits, Choice Hotels has played a key role in helping us capture the mid-week market, driving stronger occupancy and revenue as a result.
“With Comfort Inn Sunset joining the portfolio, we know the property will get the support it needs to thrive, from marketing to operational and IT support, as well as access to key corporate travel contacts. There’s no way we could do it all on our own.”
Fraser said Choice Hotels is proud to offer a full suite of services designed to help franchisees scale efficiently.
“Backed by a strong balance sheet and a flexible model, we’re well-positioned to support diversified growth strategies and new development opportunities across the Asia Pacific region,” he added.