Overtourism in Small Hotels
Overtourism means too many visitors come to the same area at the same time. For small hotels, this creates long lines at check-in, housekeeping pressure, unhappy neighbors, and lower profit when peak nights fill through high-fee channels. The goal is not to stop demand. The goal is to spread demand across days and channels so guests, teams, and communities all win.
Why this matters now: global travel is back above 2019 levels, and popular places are getting a bigger share of visitors than ever. In many markets, a large share of travelers visit a small share of destinations, which is why your lobby feels busy at the same hour and the same weekends.