Accor Vacation Club has unveiled a $4.7 million refurbishment of The Sebel Palm Cove and nearby Coral Coast Resort apartments.
All 37 apartments at The Sebel Palm Cove have been refreshed with a colour palette of white, tan and blue – inspired by the region’s natural wonders including the Great Barrier Reef and the World Heritage-Listed rainforests.
The new look includes colourful cushions and rugs, artwork and feature walls, new carpets, dining settings, bedheads, lounge suites, outdoor furniture and kitchen appliances.
At Coral Coast Resort Palm Cove, its 20 one-, two- and three-bedroom apartments feature a softer colour palette of white, tan and olive green.
Kitchens feature new splashbacks, stone benches and updated appliances, with all furniture, artwork, window dressings and décor items also replaced.
“Accor Vacation Club has a regular refurbishment cycle to ensure our members experience contemporary accommodation with tasteful design in every stay,” said Accor Vacation Club CEO, Craig Wood.
“Members develop a connection with the properties during their time in the club and we often see a spike in member interest when a property has been refurbished.
“Research indicates vacation owners – like those with Accor Vacation Club – spend more on holidays than regular travellers, making this $4.7 million project not just an investment in property, but in Palm Cove’s accommodation stocks and its broader tourism offering.”
In a regular year, Accor Vacation Club’s Palm Cove properties are estimated to make a direct and indirect economic contribution of AU$10 million, including through staff wages and guest spending.
“Travellers prefer fresh, updated accommodation where possible so the refurbishment of two of the Palm Coast’s most loved properties by Accor Vacation Club is a welcome investment that both bolsters our offerings to travellers and should help bring more guests to the region,” said Cairns Regional Council Deputy Mayor and Division Nine Councillor, Brett Olds.