Mercure Townsville is set for a strategic refresh following a management takeover by La Vie Hotels and Resorts.
The signing of the 174-room resort-style hotel builds on La Vie’s presence in the North Queensland market, with its operations at the nearby Madison Plaza Townsville delivering notable RevPAR growth over the past six months.
La Vie intends to increase inventory to above 200 keys, elevate guest experience and optimise market performance.
“We are delighted to be entrusted with the management of Mercure Townsville,” said Jerry Xu, Chief Executive Officer at La Vie.
“This appointment reflects our proven capability in the Townsville market and our commitment to delivering strong outcomes for owners and guests alike.”
Mercure Townsville features spacious accommodation, conference and event facilities, and a popular restaurant and bar.
The property will continue to operate under a franchise agreement with Accor, leveraging Mercure’s global brand recognition and the award-winning ALL Accor loyalty program.