Choice Hotels’ Bayside Geelong Hotel and Apartments, an Ascend Collection Hotel, has completed the first stage of a multi-million-dollar redevelopment.
The circa-1962 property at 13–15 The Esplanade, originally known as Hamilton Hume Motor Inn and more recently Quality Hotel Bayside Geelong, has been upgraded as a 4.5-star, 110-room boutique hotel.
On completion of the project in late 2026, the hotel will feature a striking new façade and a fine-dining restaurant with sweeping views of Corio Bay.
So far, 60% of the original structure demolished to make way for a new lobby and guest arrival space, Franca’s Ristorante, an all-day Italian-inspired dining venue, 79 new guest rooms with premium finishes, seven flexible meeting and event spaces, a fitness centre, sauna, and indoor lap pool with accessibility hoist.
“We’re creating a hotel that reflects the spirit of Geelong – its history, its people, and its future,” said Bayside Geelong Hotel and Apartments General Manager, Kevin Robe.
“From the architecture and interiors to the smallest design details, we’ve drawn inspiration from our stunning bayfront location, the region’s wool and textile heritage, and its Indigenous roots.
“We’re proud to offer a contemporary, inclusive, and welcoming space for travellers from across Victoria, interstate and overseas – whether they’re here for business, leisure, or one of the region’s many iconic events.”
Inclusivity and accessibility have been a key focus in the refurbishment plans, with 10 accessible rooms, including seven twin share options to cater to families, carers, and guests travelling together.
The hotel incorporates energy and water-saving technology, including a 100kW solar array, Energy Recovery Ventilation (ERV) in guest rooms and common areas, double-glazed windows and smart LED lighting controls throughout.
EV charging stations will also be available in the underground carpark.
The hotel’s Franca’s Ristorante, named in honour of the hotel’s founder Francesca, is led by Executive Chef John Hornsey, whose career spans Michelin-starred restaurants and luxury venues in the UK, Caribbean and Australia.
“Bayside Geelong Hotel and Apartments is a shining example of what the Ascend brand represents, unique, locally connected, and independently owned hotels that offer authentic experiences,” said Choice Hotels Asia-Pac CEO, Trent Fraser.
“It’s been a pleasure to support the team throughout their transformation journey and see them bring their vision to life. This project reflects the strength of our franchise model, where local passion is backed by the scale and support of a global network.”
The project has generated approximately 300 construction jobs and creating 75 operational roles.