Fiji’s hotel market has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality.
Fiji’s tourism sector has achieved unprecedented success, with visitor arrivals surpassing one million for the first time—983,000 arriving by air and 82,000 as cruise passengers.
This positive trajectory continues into 2025, with April showing a 4% increase compared to last year and holiday arrivals up 8%, with Australia remaining the dominant source market at nearly 50% of visitors.
The sector generated $2.5 billion in tourism earnings in 2024, and the Ministry of Tourism has established ambitious targets of $4 billion in revenue and 1.25 million visitors by 2027.
Fiji Airways’ recent full membership in the Oneworld alliance strengthens these prospects, enabling increased air capacity and access to emerging markets like China and India.
Fiji’s hotel market demonstrates consistent growth as demand exceeds supply, with robust forward bookings indicating continued strength. This creates an attractive investment landscape supported by the sector’s resilience and government incentives including tax concessions.
Challenges remain, particularly regarding capacity constraints and the need for infrastructure improvements in outer islands to support sustainable growth.
The market is actively diversifying its tourism offerings through eco-tourism, wellness experiences, cultural attractions, and adventure travel to appeal to new traveller segments.
I look forward to connecting with colleagues and industry leaders in Fiji soon, where I’ll deliver a keynote presentation on the South Pacific Real Estate Market Outlook and moderate the investment outlook panel session.