Australia’s first and largest Pan Pacific hotel, Pan Pacific Perth, is reenergised to capture a growing leisure and corporate travel market with the completion of a large-scale renovation project and a new General Manager at the helm.
A feature of the Perth skyline for nearly 55 years, the former Sheraton hotel was taken over by Pan Pacific Hotels Group (PPHG) in January 2011 and has since operated as Pan Pacific Perth.
Singapore design firm FDAT Architects is behind the hotel’s refreshed interiors spanning all 488 guest rooms and suites, lobby, Pan Pacific Club Lounge and the hotel’s meeting and event spaces – the largest of any hotel in the city at over 2,500sqm.
Recognised as a leader in sustainable hospitality with all properties across its Australian and Singapore hotel portfolios certified by the Global Sustainable Tourism Council (GSTC), PPHG was careful to ensure that this transformation project aligned with its eco-friendly ethos.
Decorative panels have been created from repurposed denim, Australian herbs have been hand-pressed into wooden materials, and recycled oceans plastics have been given new life as colourful tables in the lobby.
The new look aims to reflect the natural landscape and wildlife of Western Australia, alongside Pan Pacific’s Asian heritage.
“Throughout the hotel, you can see true Singaporean design blended with Western Australian colours – from the sand and blue marble alternating between each of the rooms,” Pan Pacific Perth General Manager, Rens Breur, told HM.
Now with its refreshed interiors, Breur is looking to service to take to differentiate the hotel from its competitors and drive greater commercial performance.
“With a product like this, you really want to focus predominantly on the corporate market, and in doing that, truly deliver a bespoke offering – which isn’t easy to deliver in a 488-room hotel,” Breur said.
With its expansive event spaces including versatile function areas and two ballrooms with dedicated pre-function spaces, large-scale conferences, weddings and large celebrations are a key focus for the business.
“One of those elements of for us here is to take this group to that level of experience for the client,” Breur said.
“That means that everything from A to Z will be under the microscope from the perspective of experience. And what does bespoke truly mean? It really needs to be that unique interaction with them about an event that they’re not getting anywhere else, that lies in that connection.
“It’s that element that’s quite important in how this property grows to that next level, because everything else – the beautiful product – is here already.”
The hotel’s four existing food and beverage venues remain, with plans to refresh these offerings in the works.
Restaurant Uma has already introduced a new signature South American-inspired menu “Journey Through The Amazon”, curated by Executive Chef Xerxes Bodhanwala, celebrating the diverse and bold flavours of the continent.
“The new menu brings together all corners of South America, from the highlands of Peru, to the busy streets of Chile, through the soul of Brazil, and the ancient spirit of Machu Picchu,” according to the hotel.
Pan Pacific Perth is the latest PPHG hotel in Australia to undergo an extensive refurbishment in line with the group’s global asset enhancement initiative, following an upgrade of Parkroyal Melbourne Airport in late 2024 and Parkroyal Parramatta last month.