In HM’s 2025 Australasian Development Outlook, Pan Pacific Hotels Group Senior Vice President – Head of Operations, Craig Bond, discusses asset enhancement and new development opportunities.
At Pan Pacific Hotels Group, we see Australasia as a region of resilient opportunity and focused reinvestment of our growth strategy. While the pace of new supply has moderated due to rising construction costs, this has created renewed value in the optimisation of existing assets – a strategy we’re actively pursuing.
Over the past year, we have completed three major refurbishments across our Australian portfolio, Pan Pacific Perth, Parkroyal Parramatta, and Parkroyal Melbourne Airport, representing a multi-million-dollar investment in uplifting guest experience, MICE capability, and brand consistency.
These upgrades reflect strong confidence in the domestic market and also align with our vision to position these properties as future-facing leaders in business and events travel.
We’re also closely watching secondary city growth corridors such as Western Sydney, Perth CBD, and inner-Melbourne, which are each undergoing significant infrastructure and business investment. These are locations where we see sustained demand from corporate, government, and lifestyle segments alike.
From a brand standpoint, Pan Pacific Hotels Group remains focused on owner-operator and strategic management models, particularly in markets where we can leverage our operational strength and design integrity. Our recent GSTC multi-site certification across all six Australian hotels is also proving to be a key differentiator in both consumer and B2B decision-making.
While new development remains challenging in the short term, we’re optimistic. For PPHG, 2025 is about deepening our presence through asset enhancement, brand-led experiences, and sustainable growth strategies that deliver long-term value to owners and guests alike.
Read HM’s 2025 Australasian Development Outlook in full here.