Radisson Hotel Group Chief Development Officer, Development, Asia Pacific, Ramzy Fenianos, discusses how the group is capitalising on demand for mixed-use and dual-branded hotel developments.
Mixed-use and dual-branded hotel developments are transforming the hospitality landscape across the region, driven by evolving consumer demands, urban density, and the search for operational efficiency. At Radisson Hotel Group, we’re actively embracing this dynamic trend, recognizing both the opportunities and challenges inherent in such developments.​
Our market insights reveal strong investor and consumer appetite for mixed-use spaces that integrate hospitality, residential, retail, and office components. Research indicates that mixed-use developments consistently outperform single-use properties, offering enhanced resilience to market fluctuations and diversified revenue streams. However, these developments are not without complexities. They require sophisticated planning, rigorous market analysis, and strategic brand alignment to ensure harmonious coexistence and mutual reinforcement of each element. Operational integration, service consistency, and differentiated brand experiences are critical to success.​
Radisson Hotel Group has strategically positioned itself at the forefront of this evolution with prominent developments such as the signing of Radisson Blu Hotel & Residences, Cagayan de Oro, a stylish upper-upscale property that will become the first internationally branded mixed-use development in Northern Mindanao, Philippines. We also marked our debut in Cambodia with the signing of the Radisson Blu Hotel & Residences and Radisson RED Hotel in Phnom Penh, set to open in 2026, these properties will be integrated within Prince Happiness Plaza, showcasing the potential and versatility of mixed-use and dual-branded hospitality concepts.​
Looking ahead, we’ll continue to rely on deep market insights, flexible strategies, and our diverse portfolio of 10 brands, from the upper-upscale Radisson Blu to our luxury lifestyle brand Radisson Collection, to effectively navigate these challenges, drive sustainable growth, and deliver strong returns for our partners.