Global hospitality brand Hilton is celebrating a successful 50 years in business in Australasia, marking the occasion with a grand function at the brand’s longest standing hotel in the region, Hilton Sydney, revealing a AU$40 million makeover.
Hilton’s journey in Australasia dates back to 1975 with the opening of this landmark hotel, which set the standard for international hospitality in the region.
With over 55 years of global hospitality experience behind the company at that point, Hilton had established itself as a pioneer of industry firsts with innovations such as in-room televisions, air conditioning, and classics such as the Pinã Colada and the iconic Palmer House brownie.
Throughout the years, Hilton Sydney has established itself a flagship destination for business travellers, international tourists and Sydneysiders, welcoming world leaders, celebrities and VIPs through its doors and playing host to numerous major events.
Today, fresh from a AU$40 million transformation, Hilton Sydney continues to delivering on luxury, innovation and service.
Hilton Sydney’s transformation has seen a dramatic renovation of the hotel’s lobby, lobby lounge, executive lounge and guest hallways, as well as the addition of 12 new guest rooms, bringing the total key count to 598.
“Hilton Sydney’s renovation is a testament to Hilton’s commitment to being The World’s Iconic Host, blending charisma, culture, and confidence through inspired design, dynamic dining, and engaging entertainment offerings,” the company said.
Hilton’s Australasian growth strategy
Hilton Sydney is one of 47 Hilton hotels trading in Australasia, with a further 12 projects under planning or construction.
Upcoming openings include Waldorf Astoria Sydney, DoubleTree by Hilton Auckland, Hilton Garden Inn Suva, Hilton Garden Inn Brisbane, and Hilton Garden Inn Sydney Kingswood.
Hilton says Australia remains central to its regional growth strategy, with continued investment in its portfolio and plans to expand into new locations across Asia Pacific.
Franchising is a key focus for Hilton’s future growth as the hospitality leader seeks to offer owners greater flexibility.
“At the heart of this commitment is The Stay – Hilton’s promise to make every Stay matter,” the company said.
“More than just a place to sleep, The Stay represents our belief that the Stay is the most important part of any trip. Whether guests are travelling for business, celebration, or discovery, we’re focused on delivering moments that are memorable, meaningful, and unmistakably Hilton.”
Hilton has garnered a reputation for landmark properties in iconic destinations across the globe, from The Beverly Hilton to Hilton Istanbul Bosphorus, Hilton Tokyo, and Hilton Sydney.
This year, Hilton will enter its 100th country, adding to a growing list of new destinations that includes countries like Papua New Guinea, Uzbekistan and Namibia.
“Hilton hotels are synonymous with the best in global hospitality. Over the years, we’ve had a lasting impact on local economies and communities,” the company said.
Latest brand initiatives
Hilton Hotels & Resorts has launched a series of new brand touchpoints designed to enhance guest experience and promote better connections with each destination.
Recognised for its culinary prowess and creating world-famous firsts like the original Palmer House brownie in 1893, Hilton’s ‘Classics Reimagined’ will present a modern spin and local flavour on timeless favourites to create memorable moments that connect guests to place, people, and tradition.
An exclusive collection of collectible luggage stickers known as Soundbites will capture the unique spirit of each destination through a local saying, regional slang, or a quirky cultural insight.
‘Handpicked by Your Host’ will see General Managers curate personal recommendations for guests to provide access to authentic experiences, hidden gems, and meaningful places that only a true local can reveal.
“At Hilton, you’re hosted by someone who knows the city intimately and wants to share its best-kept secrets with you,” the company said.
Furthermore, Hilton’s breakfast experience at each destination will be rooted in a sense of place, with signature dishes featuring local ingredients and using regional culinary traditions to offer guests a taste of the local culture.