SO/ Auckland hotel has received a Qualmark Gold accreditation and five-star ranking, under the Sustainable Tourism Business criteria.
Gold is the highest level of tourism destination accreditation by Qualmark, a rating system established to celebrate excellence in service and sustainability.
A business with gold status sees that “the delivery of exceptional customer experiences (is) an integral part of everything they do.” Source: Qualmark.
The qualification was awarded in December 2024, after a thorough evaluation process. The hotel’s elimination of single-use plastic, measures to reduce food waste and overall footprint on the environment were key drivers in the audit.
“It’s incredible to step into the year 2025 with something that reflects our commitment to people and the planet,” shares Zac Lumsden, SO/ Auckland’s General Manager. Alongside environmental sustainability, Gold hotels are assessed on safety of guests, quality of rooms and facilities, excellence in service and robust brand standards.
“For us it’s about the guest—we’re thrilled that our guests are able to book a stay with confidence and know that they’re stay among the best.” Adding, “We’re proud to stand for excellence in New Zealand and be part of the fabric of Qualmark’s fellow five-star, gold-standard properties.”
“Luxury lifestyle hotels are on the rise in our region—and we see our Qualmark Gold as an example of how sustainability is integral to luxury in New Zealand and the region” notes Zac. “This gold award also paves the way for future properties in our collection to continue this dedication.”