The New Zealand government has announced two major tourism related investments for the Nelson Tasman region funded from the International Visitor Conservation and Tourism Levy.
It is investing $1.6 million to repair and reopen Tasman’s Great Taste Cycle Trail, which was badly damaged by recent storms, and is injecting a further $50,000 for domestic tourism marketing, giving a much-needed boost to local Nelson Tasman businesses following the severe weather events.
Announcing the financial investments, Tourism and Hospitality Minister Louise Upston said, “We know Nelson was hit hard by the severe weather and flooding events in June and July, and this has had a significant impact on local tourism and hospitality businesses.
“According to a survey of tourism and hospitality businesses, almost 70 percent have lost revenue through cancellations and an unexpected drop in visitors.
“That’s why I’m pleased to announce the Government is providing this funding to ensure tourism continues to thrive in the region.”
Domestic Marketing
The funding will also be used for a domestic marketing campaign, showcasing all that the region has to offer.
“Domestic tourism is really important for the Nelson Tasman region, as it directly supports tourism and hospitality businesses, jobs and the local economy.
“While there are a few localised areas which are still recovering from the weather events, the majority of the region is up and running, ready to welcome visitors over the spring and summer period,” said Upston.
“This funding means the trail can reopen in time for summer, bringing visitors back to the stunning Nelson-Tasman region, and supporting local businesses, jobs and communities.
“Severe weather in June and July caused extensive flooding and wind damage. The funding will go towards repairing damaged sections, replacing infrastructure and creating alternative routes where riverbank paths are no longer possible.
“Reopening the trail will be a real win for the region, which has faced a tough winter. It’s not just about tourism, it’s about reconnecting communities and giving locals and visitors alike a chance to enjoy the outdoors and explore everything Nelson-Tasman has to offer.
“Good progress is being made to repair sections of the trail in readiness for the busy summer season.
“While more work is needed to reopen the section between Wakefield and Belgrove, getting most of the trail back up and running for summer will be a big boost for local businesses, including bike hire and tour operators, cafes and accommodation providers along the route.”
The 200km Great Taste Cycle Trail is one of 23 Great Rides that make up Ngã Haerenga, New Zealand Cycle Trails. More than 2 million people use these 23 rides each year, contributing an estimated $1 billion to regional economies.