The annual Shop Small campaign by American Express has returned for its sixth year in New Zealand, championing the country’s vibrant small business community.
Shop Small is a national movement that celebrates the important contributions that small businesses make to the economy and communities at large. From 1 October through 9 November, consumers are encouraged to visit and spend with small businesses to show their support.
To motivate shoppers, eligible American Express Card Members who enrol in the Shop Small offer and shop at participating small businesses between 1 October and 9 November will get $5 back for every $10 or more spent, up to five times.i
Renewed Community Support
Rob Bourne, Country Manager of American Express New Zealand said, “New Zealand is a nation filled with entrepreneurial spirit. There are more than half a million small businesses across the country accounting for almost 30 per cent of employmentii and collectively contributing more than 25% of the nation’s GDP.iii
“While it’s pleasing to see signs of renewed confidence in the retail sectoriv and in other places, we know that small businesses can’t thrive without continued backing from the community.
“American Express is incredibly proud to lend our voice and resources to spur consumer action and encourage Kiwis to shop small. Whether you’re buying a cup of coffee from your local café or visiting your neighbourhood butcher in readiness for a weekend BBQ, every dollar spent with a small business goes towards ensuring their long-term health and vibrancy.”
American Express has generated over $49 million in spend to local businesses through Shop Small in New Zealand from 2020-2024v. For its Card Members, American Express has provided over $945,000 through New Zealand Shop Small offers over the same five-year periodv– demonstrating a long-term commitment to both small businesses and the customers who support them.
Restaurant Association Welcomes Support
Marisa Bidois, Chief Executive of the Restaurant Association of NZ, said, “Small hospitality businesses are the beating heart of our communities – they bring people together, create local jobs and add so much vibrancy to our towns and cities. Initiatives like American Express’ Shop Small movement shine a light on their importance – and that of all small businesses – and help ensure they continue to thrive. We’re pleased to see American Express continuing to back the businesses that make our local communities unique.”
Small business owners interested in participating can find more information and resources on the American Express Shop Small website.
- Terms and conditions apply and are available on the Shop Small website
- Ministry of Business Innovation and Employment
- New Zealand Government Better for Business
- Retail NZ Retail Radar Report: Second Quarter 2025
- Based on internal American Express data from 2013-2024