To remain competitive, hotels must embrace the “Uberisation” of hospitality—leveraging data and technology to deliver personalised, revenue-generating guest experiences that extend far beyond the room.
The hospitality industry must take note of how Uber redefined transportation—by putting the passenger experience at the centre. Hotels now face a similar call to action.
Uber doesn’t just monetise the cab—it monetises the rider. By prioritising personalisation, immediacy and convenience, it created seamless, memorable experiences that keep customers coming back. From frictionless rides to predictive offers like pizza deals before dinner time, Uber anticipates needs rather than reacts to them.
Hotels must now make a similar shift: from RevPAR (Revenue per Available Room) to RevPAG (Revenue per Available Guest). The opportunity lies in unlocking revenue beyond the room through personalisation.
The rise of the experiential traveller makes this more urgent than ever. According to the Agilysys APAC Hospitality Impact Study, 73% of guests are more likely to rebook if their stay is tailored to their preferences. Achieving this at scale requires the right technology.
A robust hospitality platform is the cornerstone. By centralising data and connecting systems across the guest journey, an integrated platform empowers hotels to move beyond operational silos – unlocking real-time insights that enable tailored interactions and build loyalty.
It also streamlines routine tasks – giving staff more time to focus on what sets leading hoteliers apart: warm, attentive service. In fact, 38% of travellers say friendly, courteous staff have the greatest impact on their stay. With an integrated platform in place, hotels can blend efficiency, personalisation, and human touch to create unforgettable experiences that keep guests coming back.
From remembering dietary needs across venues to suggesting anniversary dinners or tailored spa offers, personalisation shows guests they’re truly heard. These moments transform a stay into an experience—and drive repeat business.
Just as Uber used data to predict and meet passenger needs, hoteliers must do the same for guests to increase revenue. Click here for the APAC Hospitality Impact Study: https://info.agilysys.com/l/76642/2025-04-09/cqp7xf and discover how personalisation can elevate every stage of the guest journey.