Asia Pacific is experiencing a surge in tourism, and technology is at the heart of making the most of this opportunity. By embracing technology, hoteliers can turn one‑off visitors into loyal, repeat guests that boost revenue.
With Asia Pacific tourism forecast to surge to 813.7 million visitors by 2027, the region is set to become a hub for global travel.
From China easing its visas to Thailand’s “Six Countries, One Destination” campaign and Singapore’s ambitious “Tourism 2040” strategy, countries across APAC are laying the groundwork to welcome a wave of new travellers. But the real opportunity lies in how hotels leverage technology to transform these arrivals into loyal, repeat guests.
The future of hospitality in APAC hinges on investing in intelligent technology and integrated solutions – with Property Management Systems (PMS) being an integral part, particularly with its ability to create Intelligent Guest Profiles. These tools help properties deliver highly personalised experiences, anticipating and exceeding guest expectations before check-in and long after check-out.
With an Intelligent Guest Profile, hotels can craft seamless, customised journeys, recognising returning guests and tailoring every offer to their individual preferences. By truly understanding each guest’s unique tastes, every stay can be thoughtfully curated. Anticipating wants and needs – like special occasions or dietary requirements – allows for hotels to boost revenue through ultra-personalised suggestions. Recommending a birthday dinner or highlighting gluten-free menu options not only shows attention to detail, but also builds rapport and trust. Delivering a richer, more personalised guest experience – and driving more spending from tailored offers. A win for both guests and hotels.
Personalisation and technology used to simplify tasks is now expected. Especially in younger generations, like Gen Z, who have grown up with technology and expect technology to be there to make day to day activities, so you must cater to their needs to match other industries.
As visitor numbers climb, APAC’s hospitality leaders have a golden opportunity to turn volume into value. With the right technology strategy, hotels can build lasting relationships, bridge operational gaps, and cement their place at the heart of Asia Pacific’s next tourism chapter.