Accor’s popular boutique brand Peppers will make a return to the Hunter Valley, with the rebrand of Grand Mercure The Vintage to Peppers Hunter Valley following a multi-million-dollar refurbishment.
Owned by long-standing partners Stevens Group and Accor Vacation Club, along with additional owners, Peppers Hunter Valley has been upgraded to a “contemporary wine country aesthetic”.
The rebrand marks a milestone for the brand, which was born in the region with the establishment of Peppers Guest House in 1984, and acquired by Spicers Retreats in 2016.
“The return of Peppers to the Hunter Valley is a proud and symbolic moment for us,” said Accor’s Chief Operating Officer in the Pacific region, Adrian Williams.
“This is where the Peppers story began, and to see the brand come full circle – now elevated, refreshed, and reconnected to its roots – is incredibly special.
“The transformation of this property reflects the strength of our partnerships and the continued demand for meaningful, premium escapes that balance charm with sophistication.
“Peppers Hunter Valley is not just a beautiful place to stay – it is a return to what makes travel personal, local, and unforgettable.”
Peppers Hunter Valley features a collection of fully upgraded one, two, and three-bedroom villas, with fresh lighting and furnishings as well as modernised kitchens, and a transformed reception area.
Located within the renowned ‘The Vintage’ precinct, Peppers Hunter Valley is surrounded by rolling vineyards, sweeping countryside, and an 18-hole Greg Norman-designed golf course.
The transformation continues, with the team behind Nineteen set to launch a new Mediterranean-inspired restaurant and bar, Mezze, upstairs.