Renowned New Zealand wine brand Stoneleigh Sauvignon Blanc has announced its renewed three-year commitment as Official Wine Sponsor of the ASB Classic tennis tournament in Auckland.
According to the winery the partnership underscores Stoneleigh’s dedication to supporting one of New Zealand’s most celebrated sporting and lifestyle events, bringing the brand’s signature spirit of celebration to the heart of New Zealand’s summer.
“We are excited to build on the success of our first year with the ASB Classic,” said Kiri Hyde, General Manager of Vinarchy New Zealand. “Stoneleigh embodies everything that the ASB Classic stands for – bold energy, celebration, and unforgettable summer experiences. We can’t wait to bring these elements to life through this exciting partnership.”
Vibrancy Campaign
As part of the sponsorship, Stoneleigh will bring back its nationwide Vibrancy campaign for a second year – a celebration of the bold colours, natural freshness and energy that define the wines. More than just a campaign, Vibrancy is in Stoneleigh’s DNA and in every glass of wine: crisp, balanced and vibrant. It’s about making everyday moments brighter, injecting joyfulness and lightness into busy daily lives.
At last year’s ASB Classic, the campaign made its debut, turning heads with its bright, expressive activations. In 2026, Stoneleigh will build on that momentum with fresh visuals and new opportunities for consumers to engage with the brand first-hand. The activation will once again bring Stoneleigh’s lively spirit to the heart of the tournament precinct, creating moments of refreshment and connection that go beyond the glass.
“The ASB Classic is a fantastic opportunity for us to engage with fans and tennis enthusiasts across New Zealand,” said Nicolas Lamperin, ASB Classic Tournament Director. “Stoneleigh’s dedication to creating a vibrant and immersive experience makes them the perfect partner for our event, and we’re excited to continue our partnership.”