Sofitel Sydney Darling Harbour has appointed experienced hotelier Sam Panetta as General Manager, taking the reins from Greg Brady who recently retired.
With more than 30 years in the hospitality industry under his belt – 20 of which have been spent in luxury hospitality – Panetta is recognised for strong leadership and a passion for guest experience.
He joins from Sofitel Sydney Wentworth, where he led a AU$70 million transformation and relaunch of the property last year, and has previously held senior roles across several Accor properties, including Pullman Magenta Shores Resort, Pullman Quay Grand Sydney Harbour, and Sofitel Sydney Wentworth.
“Under Sam’s management, we look forward to a very strong end to 2025, with major events such as Lions rugby, Ashes cricket and SXSW putting Sydney in the tourism spotlight,” said Sofitel Sydney Darling Harbour Owner, Dr Jerry Schwartz.
“Sam knows Sydney and the Sofitel brand very well, so we look forward to him adding further to Sofitel Sydney Darling Harbour’s prestigious reputation for excellence.”
Vice President Operations for Sofitel, MGallery, and Emblem brands in the Pacific, David Fraser, said Panetta is an ideal fit for the job.
“Sam Panetta personifies so many of the Sofitel brand values and has been instrumental in the success of Sofitel Sydney Wentworth over many years,” he said.
“Sam is renowned for cultivating strong teams, and we are confident that under his stewardship, Sofitel Sydney Darling Harbour will continue to reach new heights.”
Passionate about the Sofitel brand, Panetta said he is eager to take charge of another highly regarded property.
“I am honoured to lead the team at Sofitel Sydney Darling Harbour – a property I know and admire deeply,” he said.
“Each hotel in the Sofitel family tells its own story, shaped by its location and guests, but what connects them all is an unwavering commitment to providing luxury hospitality with a touch of French zest.
“I truly love the Sofitel brand and feel privileged to move from one iconic Sofitel Sydney to another.”