Luxury boutique brand MGallery Collection is supporting Pink October Breast Cancer Awareness Month for a seventh year, hosting events across its global network to raise awareness and funds for women affected by breast cancer.
“Pink October is a powerful reminder of the strength that comes from unity,” said Sofitel, MGallery and Emblems Vice President Operations Pacific, David Fraser.
“As a brand committed to women’s empowerment, we are proud to support the incredible organisations working on the frontlines of breast cancer research and treatment.
“Across the Pacific, our MGallery Collection hotels are creating thoughtful experiences from high teas to thank local cancer nurses, to pink gelato hours, and garden parties that raise both awareness and funding.”
This year, the brand has been recognised by the Generation Equality Forum, a global initiative led by UN Women to support gender equality, for its efforts to support women’s empowerment.
Through this coalition, MGallery Collection strengthens its pledge to empower women and improve health, with a particular focus on Sexual and Reproductive Health and Rights (SRHR) and the promotion of Feminist Movements and Leadership.
Its action will take the form of global campaigns such as Pink October, long-term partnerships with NGOs, and property-level initiatives that contribute to local communities.
Australian MGallery hotels celebrating Pink October include The William Inglis Hotel Warwick Farm – MGallery Collection, in partnership with the Ingham Institute for Applied Medical Research, whose dedicated women’s health division advances critical research and patient support programs. On October 26, the hotel will host an afternoon tea with all funds supporting the institute.
Manly Pacific Sydney – MGallery is supporting the McGrath Foundation, hosting Pink October moments daily, including a pink-themed gelato hour in the lobby, pink amenities, infused water, staff pink ribbons, and pink badges for VIPs. Guests booking online can also support with micro-donations.
Fairmont Resort and Spa Blue Mountains – MGallery is lighting up its driveway trees pink, welcoming guests with pink beverages, and hosting a thank-you high tea for local cancer nurses. A special cocktail of the month and staff in pink ribbons will also mark the occasion, with donations directed to local cancer support initiatives.
On October 31, Hotel St Moritz Queenstown – MGallery will host an afternoon garden party in its walled garden with live music, games and prizes, with all proceeds going to the New Zealand Breast Cancer Foundation.
In addition, MGallery Collection staff will learn more about breast cancer and how to speak compassionately to those affected through dedicated training sessions, guided by leading health organisations and specific NGOs for local properties.
Guests booking through all.com, will also be invited to make a $2 per night donation to support local breast cancer organisations.