Accor’s midscale brand Novotel has launched two new sustainably-driven food policies across its hotels globally.
Novotel’s Sustainable Seafood Principles, created in partnership with WWF France coincides with the first anniversary of its three-year partnership with the World Wide Fund for Nature (WWF).
The new guidelines, launched globally across Novotel’s 600 hotels, include banning of 350 species of endangered seafood species, and promoting responsible fishing by 2027, serving only MSC-certified wild-caught species or responsibly sourced local fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp.
WWF France has created Sustainable Seafood Training, a comprehensive global training programme for Novotel chefs, food and procurement teams, and is working alongside Novotel and Accor to improve traceability.
Additionally, the launch of a global Plant-Forward food ambition across 600 hotels targets a minimum of 25% plant-based menus by 2026. Currently, 39% of hotels dedicate at least 25% of their menus to plant-forward options. Novotel is committed to
“At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment,” said Jean-Yves Minet, Novotel Global Brand President.
“Through their guidance and expertise, we can drive change at scale across our 600 hotels and more widely across the industry and communities we reach.
“At Novotel, we’re committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations.
“From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future – one positive choice at a time.”