Quest Apartment Hotels has launched a national Christmas campaign centred around the importance of family and togetherness.
Developed with content agency Weld Stories and brought to life by a women-led production team, the Quest to Be Together campaign tells the story of a FIFO worker stationed on a regional site, unable to make it home for the holidays.
“For so many Australians, being away from loved ones is a reality of life, and that feeling is amplified during the festive season,” said Quest Apartment Hotels GM of Brand, ESG and Digital, Anthea Dimitrakopoulos.
“This campaign is a tribute to anyone who can’t make it to family gatherings this year, showing that with a little help, the unbeatable feeling of home can be created anywhere.
“We wanted to move beyond the traditional Christmas ad and tell a story that felt real – so real that the person in the role of the reception clerk is no actor; it’s Quest Woolooware Bay’s own team member Sid, who has been a valued Questie since January 2025.”
Set in Sydney’s Quest Woolooware Bay, which overlooks the home ground of Quest sponsorship partners, the NRL and NRLW Cronulla Sharks, the campaign is designed to showcase how a Quest’s apartment hotel can offer the perfect setting for a Christmas family reunion.
“We knew from the start that this couldn’t just be a story about a good hotel room,” said Weld Stories Director, Shannon O’Meara.
“It had to be about what that space makes possible. Watching a family pile onto the sofa in a Quest apartment, with their favourite Christmas stockings hanging behind them, says more than a standard list of features ever could.
“It’s about showing that Quest provides the backdrop for real family moments and memories to unfold. Quest is a brand that leads with intention and authenticity and we’re proud that this comes through in the campaign.”
The campaign officially launches this month across broadcast video on demand (BVOD), paid social media channels and in cinemas with the intent to influence family and ‘bleisure’ travel decision-makers in key metropolitan and regional markets.