Sofitel Sydney Darling Harbour is investing in its conference and events offering with the installation of a state-of-the-art LED wall in its flagship Magnifique Ballroom.
The permanent installation measures 14 meters wide by 3.5 meters high, delivering 49 square meters of digital display.
A partnership with Audio Visual Dynamics, the LED screen is intended to deliver an elevated visual experience for conferences, gala events, and product launches.
“This is more than a screen—it’s a dynamic storytelling tool,” said Sofitel Sydney Darling Harbour General Manager, Sam Panetta.
“We’re proud to offer our clients a best-in-class solution that transforms how content is delivered, viewed, and remembered.”
Audio Visual Dynamics Managing Director, Peter Worth, says feedback from its first month has been extremely positive.
“Clients have been thrilled by the scale, clarity, and impact of the new screen. It’s not just a screen, it’s an experience, and it’s already changing the game for our event partners,” he said.