With demand and guest expectations surging amid Asia Pacific’s destination wedding boom, hotels must modernise to deliver personalised experiences that drive repeat visits and increased revenue.
Wedding travel is booming across the Asia Pacific region, and hoteliers must be poised to maximise this opportunity as we enter peak wedding season. A report by Data Intelo showed that the region now owns 38% of the global destination wedding market, which translates to more than $12.5 billion. From beaches in Phuket to luxury palace ceremonies in India, the surge in wedding guests and tourists demands hotels to upskill their tech solutions to fully capitalise.
Wedding parties tend to spend a lot on travel and accommodation, and expect seamless coordination and tailored experiences in return. Many hotels run on disconnected systems, leading to fragmented service, dissatisfied guests, and fewer repeat visits.
This is where guest-centric technology becomes vital. Modern hospitality platforms unite PMS, POS, event management and activity booking into one connected system. That means a single guest profile unlocks unified data for every bride, groom, and guest from booking to checkout. This empowers staff to streamline operations and personalise service even during busy hours.
AI takes this further by leveraging data to anticipate guest needs through data insights, empowering teams to enhance service while preserving the human touch. Once routine queries are automated, staff can focus on creating high-value moments that encourage repeat visits and drive revenue beyond the room, including tailored spa offers for wedding parties between ceremonies, room upgrades before arrival, and custom menus based on cultural traditions.
Agilysys’ 2024 APAC Hospitality Impact Study showed that while 37% of APAC guests rebook the same hotel, 73% say they would return if their experience felt personalised. Hotels that invest in guest-centric technology now will be best placed to ride the wedding wave, increase Revenue Per Available Guest (RevPAG), and convert one-time visitors into repeat guests long after the celebration ends.