Wyndham Hotels and Resorts has launched a series of initiatives spanning technology, sourcing, loyalty and marketing at its 2025 Global Conference in Las Vegas this week.
“As the world’s largest hotel franchisor, we believe in putting hotel owners first,” said Wyndham Hotels and Resorts President and CEO, Geoff Ballotti.
“That means listening to their needs and responding with solutions that help them take their business to the next level.
“Whether it’s our #1 rated rewards program, our best-in-class technology, or our top-tier sales, marketing and operational support—everything we do, every decision that we make, is grounded in their long-term success.”
Since going public in 2018, the company has invested nearly US$350 million in innovative technologies. The newly launched Wyndham Connect Plus builds on Wyndham’s existing guest engagement platform by further embedding AI across the guest journey.
Automated AI text messaging and voice assistance allows guests to book stays, ask questions and access tailored recommendations while newly integrated self-service check-in solutions help hotels free up critical staffing resources.
The launch of Wyndham Rewards Experiences leverages partnerships with world-renowned sports and entertainment brands, Madison Square Garden, Radio City Music Hall, Minor League Baseball and Caesars Rewards, allowing members to use their points to bid on live events and experiences.
Wyndham is also evolving how it reimburses hotel owners for free night stay redemptions. Currently centered around occupancy, reimbursements will later this year incorporate guest satisfaction scores with the aim of rewarding hotels delivering great guest experiences.
Wyndham will also launch a new portfolio-wide marketing campaign: Where There’s a Wyndham, There’s a Way, uniting both Wyndham Hotels & Resorts and Wyndham Rewards under one singular identity for the first time.