Melbourne hotels are gearing up for a bumper weekend with Australia’s largest motorsport event, the Formula 1 Australian Grand Prix, coming to town.
Marriott International has reported high occupancy levels this week across its 10 Melbourne hotels, up 6% year on year.
According to Marriott International, this Saturday March 15 is a city-wide sell-out, with the same expected for Friday night. The hotelier has also seen double digit ADR growth year on year.
“The majority of growth is driven through international travel, with the largest proportion of our guests coming from the USA,” said Marriott International Area Vice President – Australia, New Zealand and Pacific, Jason Nuell.
“International room nights increased 25% year on year to almost two thirds of stays, highlighting the growing international appeal of the sporting event to our traveller base”,
The operator’s Melbourne portfolio amounts to over 2,200 keys across The Ritz-Carlton, Melbourne, W Melbourne, The Westin Melbourne, Melbourne Marriott Hotel and Melbourne Marriott Hotel Docklands, Le Meridien Melbourne, Sheraton Melbourne Hotel, Courtyard by Marriott Flagstaff Gardens, AC Hotel Melbourne Southbank and Element Hotel Richmond.
Marriott Bonvoy members had access to VIP experiences via the Marriott Bonvoy Moments platform – aimed at connecting members to their passions through unforgettable money-can’t-buy experiences. Marriott Bonvoy’s 228 million global members could bid on access to the Mercedes Silver Arrows Lounge and VIP treatment with the Mercedes-AMG PETRONAS F1 Team, complete with a hotel stay in Melbourne.